Lead Capture for Business: Definition, Benefits, and Actionable Tips
Published: January, 2024
Last updated: : January, 2024
Whether you are a small start-up or a large company, leads are the key to your success. However, with the abundance of products and services available today, 68% of B2B businesses struggle to generate leads. Fortunately, there are many strategies to make lead capturing easier, and we are about to share them with you. To make the article even more useful, we will provide an in-depth definition of lead capture and explore its benefits for businesses. Read on to learn more!
What is lead capture?
Lead capture is the process of collecting contact information from potential customers, also known as leads. Although there are many ways to capture leads, a lead capture form is the most common among businesses. All because it offers an easy and convenient way to gather information, such as the person's name, email address, and phone number, from prospective customers.
Why is lead capture a must for businesses?
Whether to create a simple lead capture form or implement a more complex lead generation strategy, lead capture is an essential tool for businesses. Learn why in the following reasons.
Lead capturing allows you to reach the right audience
Lead capturing makes it easier to create a sales pipeline
Lead capturing helps you build a database of potential customers that can be nurtured and converted into actual sales
Lead capturing allows you to create personalized messages and tailor your marketing efforts
Lead capturing helps to build brand loyalty
How to develop a lead capture strategy
You are just a few steps away from a successful leads capture strategy. Use our step-by-step guide as a foundation to create one.
1. Define your goal
As with any business endeavor, you must first define your objective. Whether you want to generate more cold or warm leads, secure more sales meetings, or increase brand loyalty, your goal should be clear from the start. It will help you to move in the right direction and measure the effectiveness of your strategy over time.
2. Develop an attractive offer
A lead generation offer is what will grab potential customers’ attention and drive them to submit their contact information. Since users will entrust you with the most valuable asset—their personal data—you must offer them something equally valuable in return. It could be anything from a discount or free trial to a newsletter subscription or case study.
3. Create the page for lead acquisition
Earlier, we’ve already explained what is a lead capture form. Now you need to create a lead capture landing page to put your form or any other type of lead generation tool there. One of the most effective ways to leadcapture is to put your dedicated landing page on the home page in the form of a pop-up notification. Depending on your strategy, you can create a welcome mat, exit intent, lightbox, full-screen, push notification, or any other type of pop-up. Pro tip: use Nashpush, an intuitive interface for push notifications, to easily create push messages that will help convert first-time website visitors into leads.
4. Choose a platform for leads capture
While a company’s website tends to be the most popular and effective way to generate leads, other platforms can also be used. At this point, you should decide on the platform or platforms you want to use to capture leads. These may include emails, social media, live chats, chatbots, push messages, pop-up forms, etc.
5. Keep an eye on the outcomes and make changes as needed
Last but not least, is monitoring the effectiveness of your lead capture strategy. This way, you can see the results of your efforts and make any necessary adjustments to improve the conversion rate. It’s important to track metrics such as the number of leads captured, the source of those leads, and the conversion rate from lead to customer.
Top 4 actionable tips for effective lead capture
To make your marketing efforts more effective and maximize your lead capture, use these five practical tips:
1. Create multiple forms to capture more leads
Everyone knows that one is good, and two is better. That’s why you need to set up two or more ways to collect customer information. You can't go wrong with a company’s website, so we would recommend placing your lead capture form here first. However, make it as user-friendly as possible, with easy-to-fill-out forms strategically placed throughout the site.In addition, you can develop a lead capture system where potential customers can provide their information via social media platforms, email, or phone calls. This way, you can reach a wider audience and make it easier for people to share their information.
2. Make multi-step lead forms for more conversions
According to Venture Harbour, multi-step lead forms drive 300% more conversions. All because they are less overwhelming for first-time users and help to build trust in your platform. Therefore, you can gather more customer data with multi-step forms. In turn, short forms limit the data you can collect and make the conversion less relevant to the user. They can also overload potential customers with information used on a single form and prevent them from completing the conversion process.
3. Create an interactive product demo to boost interest
If you can introduce your prospect to your product and ask them to leave contact information, rather than just asking them to fill out a form, you're more likely to engage them and increase conversions. Humans are visual creatures; therefore, an interactive product demo allows them to see and experience your product firsthand.With an interactive demo, you can point out your benefits and features in an engaging way, making it easier for potential customers to understand the value your product brings. This interactive experience also helps build trust and credibility, as prospects can see that your product is real and functional.
4. Implement gamification to increase engagement
Creating game-like experiences for users can simplify data collection, as well as help gain insights into their behavior and increase sales. For example, you can allow users to earn points for signing up on your site or app. At first, this will serve as an incentive to leave their contact details. Yet, later on, these points can be redeemed for discounts or exclusive offers, encouraging users to make a purchase.
Nashpush makes it easy to engage and convert new users into leads. All by providing businesses with user-friendly interface and simple tools that enable them to interact with new customers using push notifications.With a well-planned lead capture strategy and the use of Nashpush's intuitive features, any company can gather valuable customer information and effectively nurture its leads.