Lead Warming for Beginners: 5 Proven Lead Generation Strategies
Published: December, 2023
Last updated: : December, 2023
Businesses tightened their belts since the global economic crisis hit. Many are cutting their budgets with hiring freezes and layoffs, while others are trying to find the most effective ways to generate leads without spending a fortune.Good news: there are several tried-and-true lead generation strategies that businesses of all sizes can use. From creating quality content to running push notification campaigns, there are many cost-effective options to explore. In this article, we'll share fail-proof ways to build relationships with prospects and convert them into loyal customers. Read on to learn what a warm lead is, how to generate one, and how to nurture it for maximum conversion.
What are warm leads?
Warm leads are potential customers who have shown some level of interest in a product or service and have already taken some action toward making a purchase. They may have, for example, followed the company on social media, signed up to its newsletter, or requested a demo.
What are the benefits of warm lead generation?
A warm lead is your soon-to-be customer who is more receptive to your sales efforts. In other words, they are easier to turn into a paying client than a cold lead. However, warm leads are better in many ways.👀 Higher conversion ratesBecause warm leads have already expressed interest or engaged with your product, service, or brand, they are more receptive to your sales efforts. Thus, you can prompt them to take the next step in the sales funnel or buy something from you.💰 Cost-effectivenessTargeting cold leads may require more effort and expense, with no certainty of a good return on investment. Warm leads, on the other hand, have already shown interest, reducing the need for intensive marketing and promotion.🔁 Shorter sales cycleWarm leads typically have a shorter sales cycle due to their pre-existing familiarity with the product. Thanks to this, they are able to make decisions and convert into customers faster.✨ Insights into customer needs and preferencesPeople who have already interacted with your brand or product in some way are invaluable for gaining insight into customer needs and preferences. Their past interactions can reveal what they like, what they want, and how they prefer to connect with your brand. With this data in hand, you can fine-tune your advertising campaigns and product offerings to boost conversion rates.🗣️ Word-of-mouth marketing Although you can buy hot leads, there is another way to get them. Your warm leads who have turned into satisfied customers can spread the word about your brand. This word-of-mouth marketing has the potential to result in referrals and recommendations, ultimately leading to more prospects that require no additional investment.
How to generate warm leads: 5 key strategies
1. Run a push notification campaign
If you’re wondering how to get warm leads, push notification marketing is the solution. Launching a push notification campaign can be an effective way to engage with your audience and potentially generate warm leads.With services like Nashpush, a fast and user-friendly interface for push notifications, it's easy to run multiple push campaigns at once, targeting prospects with different demographics and interests. However, the success of a campaign depends on many factors. Here are some considerations:
Opt-in and permission. To prevent backlash, make sure users opt-in to receive push alerts.
Relevance. Personalize messages to match the interests and needs of your audience.
Timing and frequency. Determine the best time to send pushes, and avoid bombarding users with too many notifications.
Offer incentives. Create benefit-based text by offering discounts, exclusive content, or rewards for engaging with push notifications.
Follow this link to learn how to set up a push notification campaign with Nashpush in a few simple steps.
2. Create a lead magnet
A lead magnet is a high-value asset that a user can receive for free in exchange for their contact details. Here are some examples of popular lead magnets:
E-books or whitepapers: In-depth guides or research papers that provide valuable information, such as statistics, industry trends, or best practices.
Checklists or cheat sheets: Quick-reference lists that make it easier for users to reach their goals or finish their tasks faster.
Templates or worksheets: Pre-designed tools that users can use to simplify a process, such as a budget or annual report template.
Webinars or workshops: Online events or training sessions that offer insights or education.
Free trials or samples: Providing a limited-time free trial of a product or a sample of a service to let potential customers experience it firsthand.
Discounts or coupons: Offering special discounts or coupons that can be redeemed when making a purchase.
Access to exclusive content: Giving access to premium content, special reports, or members-only resources.
Creating a lead magnet is one of the easiest ways to get a warm lead and build a strong mailing list. However, the key to an effective lead magnet is to understand the target audience's needs and offer something of genuine value.
3. Make use of content marketing
Creating quality, industry-specific content can position your business as an authority, helping to generate warm leads faster. This is why you should consider starting a blog, YouTube channel, or podcast related to your niche. Starting a blog will allow you to share industry news, updates, and trends while also answering common questions from customers and publishing success stories from various businesses. In addition, SEO-optimized articles can improve your search engine rankings and drive more organic traffic to your website.Be sure to include sign-up forms in your blog articles. All to give your users the opportunity to subscribe to your newsletter or check out your product or service.
4. Offer live chat
According to Wix, live chat on a brand’s website may increase revenues by up to 300%. Additionally, replying to chat messages boosts conversion by 65%. Given this data, it's clear that live chat is worth a try.If people can’t find answers to their questions on your website, live chat offers real-time support to address any concerns or inquiries they may have. Plus, users can get acquainted with your service or product, as well as receive immediate assistance in making a purchase decision through live chat. When setting up live chat, ask website visitors to enter their contact details (name and email address) to start a conversation. This way, you can turn first-time users into potential leads and collect valuable contact information for future marketing efforts.
5. Take advantage of email marketing
Last but not least is email marketing. According to HubSpot, with email you get $36 back for every $1 you spend. To make this lead generation method even more effective, combine it with other methods. First, collect people’s emails using a lead magnet, blog, or live chat. Then, create and send out emails to nurture and engage your leads further. You can automate your email marketing for the best results. You can, for example, offer a welcome discount via email upon a customer's subscription to your newsletter. Another option is to have an email triggered whenever a user performs a certain action on your website.
Engage and convert warm leads with Nashpush
With Nashpush, you can generate and move leads down the sales funnel—even if they aren't yet ready to make a purchase. Simply set up a push notification campaign to keep your brand on top of people’s mind and enticing them to take the next step. Nashpush makes it easy to create targeted push messages to convert first-time users into warm leads.