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How to Write a Call to Action: Tips & Tricks for Creating an Effective Message

Published: November, 2023
Last updated: : November, 2023
Over the years of interacting with the digital realm, people's attention spans shrank and their focus narrowed. As a result, brands find it harder to get users to notice their goods or services online. Making users interested is also the first task; however, once they’re hooked, a whole new challenge emerges. You have to convince them to take action. Although there are many marketing tools out there, CTAs have proven to be one of the most effective for increasing conversion rates. With this data in mind, we decided to tell you everything about it. From definitions to CTA writing tips to advice on how to launch a push campaign with multiple CTAs, you'll get all the information you need to improve your marketing using a call to action. Let’s go!

What is a call to action?

In marketing, a call to action (CTA) is a message that encourages users to take a specific action that will benefit both the user and the business. It is usually written short and to the point, and is bound to convert users into customers.A call to action can take many forms, including action buttons, pop-up forms, clickable text, plain text, or email opt-in forms. The most common CTAs are:
  • Buy now
  • Download now
  • Sign up
  • Learn more
  • Get started
CTAs may be used in email campaigns, landing pages, ads, blog articles, and social media posts. With a strong and well-designed call to action, you can move the customer further down the sales funnel. 

What are the practical uses of CTA?

Whether you’re a marketer, online entrepreneur, or digital influencer, you've probably set a goal for your website or online platform. A strong call to action can help drive your audience towards that goal. With CTA's assistance, you can:📌 Create a shortcut to the product or service📌 Build a customer base📌 Generate leads📌 Make a sale

The main principles of an effective CTA

Before we jump to tips on writing a persuasive call to action, let’s find out what makes a CTA effective.1. VisibilityTo ensure a smooth user flow that turns visitors into customers, a CTA must be clearly visible. Modern users are overloaded with various texts and visuals. Therefore, a CTA that stands out from the rest of the page is sure to catch their eye in an instant.
To make a call to action noticeable to your users:
  • Choose an easy-to-read font
  • Use contrasting colors
  • Surround it with white space
  • Make it big enough to be noticed
  • Put it in places that align with a user’s flow
For added visibility, you can also create a layout that emphasizes your CTAs. 
2. Clear and strong messageThe star of any effective CTA is, of course, the message itself. That’s why it should be clear, concise, and compelling. Plus, it’s best to show your users a benefit they'll receive after performing an action. However, these are not the only requirements that your CTA must meet.If you're wondering how to write an effective call to action, follow these steps:
  • Make it readable
  • Use action-oriented language
  • Make it benefit-based
  • Create a sense of urgency
  • Avoid using jargon or ambiguous language
Also, don’t hide your CTA in a wall of text. Your reader should be able to immediately find the CTA to continue their user journey.
3. Benefit-based supporting textNo matter how good your CTA is, it won’t work without context. Therefore, you should add supporting text before or in between your CTAs. By doing this, you can highlight the benefits or value that the user will receive by taking the action. To make your call to action click-worthy, add the following:
  • Text summarizing the benefits of using your service or product 
  • Advantages over comparable products
4. TestingYou can read all the guides on how to write a good CTA; however, you still can’t be sure which one will resonate more with your audience. This is why A/B testing is essential before settling on a single call to action.
By testing several CTA versions, you’ll be able to:
  • Make data-driven decisions
  • Maximize conversion rates
  • Avoid too many changes in the future
To streamline the A/B testing process, use NashPush. It’s a fast and intuitive interface for push notifications that supports testing many push campaigns with different CTAs. Find a step-by-step guide on how to set up and run A/B tests using NashPush at the end of this article.

CTA writing tips

For all of you wondering how to write a call for action that works, here are some CTA writing tips to keep in mind.👟Use action-oriented languageTo push your audience to take quick action, use authoritative language and action verbs that instruct the reader what to do. For example, “Sign up now”, “Secure your spot”, or “Claim your discount”.🪤 Avoid clickbaitDespite being a good tactic to grab a reader’s attention, clickbait may lead to disappointment and mistrust. Mostly because the CTA won’t match up with what the reader is expecting.If you want people to believe in your brand, your call-to-action buttons must accurately depict the content they'll access once clicked. Keep in mind that your goal isn't just to get clicks; it's also to give your viewers something of value and meet their needs.⌚Utilize time-sensitive phrasingWith the help of time-pressing language, you can create a sense of urgency and encourage users to take immediate action. Phrases like "Limited time offer" or "Only available for the next 24 hours" can instill a fear of lost opportunity and prompt readers to click. 🍰 Include an incentiveEither your CTA or supporting text should be benefit-driven. Otherwise, you won’t be able to persuade users to act. Whether it's a free e-book, a discount code, or a newsletter subscription, offering something valuable to your audience will entice them to click. 💯 Tailor each CTA to the communication channelCTA that works on your website may not deliver the expected results in an email campaign. Therefore, be sure to adapt your message to the specific communication channel you're using. This way, you can maximize its effectiveness and increase conversion rates.🎯 Leave no room for confusionMake your message clear and text readable to effectively communicate the benefits of taking action. Using jargon or ambiguous language can confuse readers, making them less inclined to try your product or service.

How to run push campaigns with many various CTA

Thanks to modern digital tools, every marketer is equipped to perform complex tasks in record time. For example, ChatGPT allows you to create many different CTAs instantly, while Nashpush enables you to run many push campaigns to test the effectiveness of these messages.To create a pool of different push notifications on Nashpush, follow these easy steps:Step 1: go to the Pushes section, and click + New Push pool.Step 2: name your pool.Step 3: add different CTAs and texts to push notifications.Step 4: upload icons and images if needed.Step 5: save the pool.Step 6: launch push campaigns when you are ready.For more info see the Documentation page.

Bottom line

The next time you find yourself wondering, “How to write a catchy call for action that captivates and converts?”, turn to our comprehensive CTA writing guide. With step-by-step instructions, practical tips, and examples, this guide will help you stay on top of your marketing game and craft irresistible CTAs that move your audience to action.