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What is a Push Notification: Nashpush's Masterclass on Instant Engagement

Published: February, 2024

Last updated: : February, 2024

Everybody knows those hard-to-miss messages that pop up on the screen—push notifications. While some companies misuse pushes and annoy users, others take advantage of them to boost user engagement and drive action.To be successful with alerts, a push notification strategy is paramount. Yet, it’s no less important to choose a reliable platform for push campaigns. One that offers robust features, seamless integration, and on-time delivery.In this article, we will define push messages, as well as introduce you to the best push notification services. All in hopes of helping you make a well-informed decision for your business. Read on to learn more!

What is a push notification?

A push notification is a pop-up message that prompts users to take action, such as opening an app, installing an update, or completing a purchase. Its biggest advantage is the ability to reach users in real time without requiring them to actively use the application.
If you want to dive deeper into the realm of push messages, read our comprehensive guide to push notifications.

Advantages of using push notifications in marketing

Businesses and marketers can get a lot out of push alerts. Here are some key benefits:

Cross-platform reach. Send push notifications across devices and platforms to ensure a wider user reach. Engage users on desktop, mobile apps, and websites.
Instant engagement. Deliver messages to your audience instantly, without any delays.
Personalized content. Leverage user data to send personalized and targeted push notifications.
Cost-effective marketing solution. Automate push campaigns to save time, money, and effort.
Improved user retention. Keep users engaged with your product by using regular, well-timed push notifications.
Increased conversion rates. Drive conversions by sending personalized push alerts with compelling calls to action.
Enhanced customer experience. Keep people in the loop with the latest updates, features, and news to take their user experience to the next level.

Which platform is best for sending push notifications

With so many benefits of push notifications, it's important to choose the right platform to send them. After all, you don’t want to mess up your first push campaign and waste the company’s money.Here’s a quick overview of the most popular push notification providers. Learn about their features to understand why customers choose Nashpush over other platforms.

Features	Nashpush	OneSignal	Pushwoosh
Mobile push notifications	✔️	✔️	✔️
Web push notifications	✔️	✔️	✔️
Push message pools	✔️	❌	✔️
Diverse push delivery options (event-triggered, periodical, etc.)	✔️	❌	✔️
Multimedia support	✔️	✔️	✔️
Personalized push notifications	✔️	✔️	✔️
Cross-platform support	✔️	✔️	✔️
Real-time analytics	✔️	✔️	✔️
Segmentation	✔️	✔️	✔️
Easy data exports	✔️	❌	❌
API	✔️	✔️	✔️
Click URL optimization	✔️	❌	❌

Nashpush

One of the top choices for push notification marketing is Nashpush, known for its user-friendly interface and extensive customization options. With just a few clicks, any first-time user can set up a push notification campaign using Nashpush, avoiding excessive costs for the development team.Nashpush can be utilized for both web and mobile push messages, diversifying the reach and impact of the campaigns. Its advanced features include segmentation, scheduling, A/B testing, content pools, data tags, and real-time analytics, providing marketers with valuable insights to optimize their campaigns. Ease of integration: a 5-step integration process that can be easily followed by anyone, even those with limited technical knowledge.Targeting and segmentation: advanced targeting and segmentation features that allow businesses to send personalized and relevant push notifications to specific user segments.Delivery optimization: Convenient and useful feature of sending push messages in various formats, for example, at specific intervals or based on a particular trigger.Analytics and reporting: aggregated real-time analytics that allows you to see numbers for one, multiple, or all of your push notification campaigns.Price structure: affordable plans with flexible pricing options and cost-effective solutions for large teams.

$9/month for a Starter plan that includes 10 databases, 10 campaigns, 10 segments, 10 push pools, and 30 days of Analytics & Exports.
$99/month for a Pro plan that offers 500 databases, 500 campaigns, 500 segments, 500 subscription windows, 500 push pools, 1 year of Analytics & Exports.
custom pricing for an Enterprise plan that allows total control, support, and advanced functionality.

OneSignal

OneSignal is an omnichannel marketing platform that enables businesses to engage with their customers through web and mobile push notifications, email, and SMS. With its help, companies can deliver personalized and timely messages to their customers across multiple channels. However, for an organization to accomplish this, a development team is required. Otherwise, the implementation and management of the OneSignal platform may be challenging.Ease of integration: professional help from developers is required.Targeting and segmentation: extensive target capabilities that allow to deliver personalized messages based on user preferences, behavior, or demographics.Delivery optimization: absence of content pools makes it difficult to optimize the delivery of messages across multiple channels. Analytics and reporting: advanced event tracking and real-time user engagement analytics.Cost: diverse pricing plans for different businesses and marketing purposes.

$9/month for a Growth plan, including extra costs for push subscribers and volume of your messages.
$99/month for a Professional plan that necessitates additional charges for push subscribers and message volumes.
custom price for an Entreprise plan with more advanced features.

Pushwoosh

Pushwoosh is a multi-channel campaign builder for push notifications, meaning it allows users to send push notifications to their audience across various platforms and devices. With Pushwoosh, users can create personalized and relevant messages for web and mobile, as well as email and SMS. However, owing to the no-code nature, the platform may be sluggish at times.Ease of integration: no-code integration with no technical expertise required.Targeting and segmentation: segments creation based on user attributes and their behavior.Delivery optimization: smart campaign planning with the ability to include users’ silent hours.Analytics and reporting: data analysis features to track the success of push campaings.Cost: customizable plans for small, medium, and enterprise businesses.

$7/month for a Developer plan with an additional $5/month for 1000+ users
$49/month for a Marketing plan with an additional $6/month for 1000+ users
tailored pricing for a Custom plan aimed at enterprise-level customers

How to run your first push campaign with Nashpush

Once you've decided on a push notification platform, move on to the next step—launching your first push campaign.Although setting up a push notification campaign might be a new and unfamiliar task for many, Nashpush makes it easy to create your first push campaign. Just follow a few simple steps to get it done quickly.Step 1: register on Nashpush websiteStep 2: create a database on the platform Step 3: integrate the Nashpush code into your websiteStep 4: set up a custom push notification campaignStep 5: launch a campaignFor more info see the Documentation page.

Wrapping up

Push notifications are commonly used by businesses to strengthen their digital presence, boost awareness, and encourage action. Yet, their ineffective use due to poor marketing strategies and a bad provider can lead to negative results. To avoid undermining the purpose of your push alerts, it’s crucial to choose a trustworthy push notifications platform, like Nashpush. Unlike other services, it offers reliable and user-friendly features that ensure your push notifications reach the right audience at the right time.