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Relationship Marketing: Connect with Your Clients Like Never Before

Published: January, 2024
Last updated: : January, 2024
Have you ever wondered how valuable customer retention is? Both big and small businesses say this kind of wild race for new clients is truly important. However, spending more time creating customer loyalty and retention can be the true nexus of success.The figures are staggering. Just as little as a 5% increase in this direction can boost a company's revenue by 25-95%. What’s more, a fully engaged customer exhibits 51% higher revenue. This is quite obvious. When one feels cared and connected to a brand, they are more likely to make repeat purchases, become brand advocates, and contribute positively to word-of-mouth marketing.The magic behind building long-term relationships with your customers lies in the form of relationship marketing. Keep reading and learn:
  • What is marketing relationship
  • Why marketing relational is important
  • Examples of the killer marketing relationship
Let’s explore the hidden secrets of marketing together!

What is marketing relationship 

Basically, the marketing relationship definition revolves around establishing a strong and mutually beneficial bond between the brand and its customers. What’s essential here is understanding customer needs, preferences, and behaviors, which explain marketing relationship marketing.
Relationship marketing means choosing marketing current clients versus new customer acquisition. This strategy is all about building long-lasting relationships and encouraging to make repeat sales over an extended period of time. 
The definition for relationship marketing lies in building a strong emotional connection and enhancing customer experience. Of course, it should not be the sole marketing strategy but one of the most important ones. Engaged customers are not just one-time buyers; they are loyal patrons who are invested in the brand's success. They are more forgiving of occasional shortcomings, more open to trying new products or services, and more likely to provide valuable feedback. Beyond the immediate financial impact, these customers also play a crucial role in expanding the brand's reach by recommending it to their network.You may wonder whether all marketing activities are relation-based? Not exactly. Some strategies focus solely on gaining traffic, which is also cool. Do not cross out that kind of approach. We just advise you to complement it with caring about new customers to become brand-loyal partners of your brand. The perfect time to start what is relationship marketing is called after your client makes a few purchases. The report of Adobe Analytics shows that returning customers spend more than freshers. Looks promising, does it? 
Below you’ll see which companies have already reaped the benefits of what is relation marketing.
1. Amazon:Amazon is renowned for its personalized recommendations based on customer browsing and purchase history. The company uses data-driven insights to tailor the shopping experience for individual users, fostering customer loyalty.
2. Apple:Apple has built a strong relationship with its customer base through a combination of product quality, user experience, and customer service. The Apple ecosystem encourages customer retention as users invest in multiple Apple products and services.
3. Starbucks:Starbucks uses a loyalty program, mobile app, and personalized promotions to connect with its customers. The Starbucks Rewards program offers personalized rewards based on individual purchasing behavior, encouraging repeat visits.
4. Netflix:Netflix employs customer relationship marketing through its recommendation algorithm, suggesting content based on the user’s viewing history. By providing a personalized streaming experience, Netflix aims to keep subscribers engaged and satisfied.If you are still not sure of what is relationship marketing and what this strategy can give you, then see the section below!

Benefits of customer relationship marketing

Building and maintaining strong relationships through relationship market can offer various benefits for businesses. Here are some key advantages of fostering positive marketing relationships:
  • Customer Loyalty
    Establishing a strong relationship with customers can lead to increased loyalty. When customers feel a connection with a brand, they are more eager to trust it. The key (like with many things and relationships, though) is not just to find but to preserve. Neither clients nor companies do not want to waste their time. The clients certainly do not want to look for a new business each and every time they want to buy jeans. Give them a reason to stay with you and love your brand. 
  • Brand Advocacy
    Satisfied customers are more likely to become brand advocates, actively promoting your products or services to others. Positive word-of-mouth is a powerful marketing tool, and building strong relationships can turn customers into enthusiastic supporters who recommend your brand to their networks.
  • Repeat Business
    A good relationship with customers encourages repeat business. Customers with positive experiences are more likely to choose your products or services again, reducing the cost of acquiring new customers and contributing to sustained business growth.
  • Customer Feedback and Improvement
    Establishing a relationship with customers allows for open communication. Feedback from customers can be valuable in identifying areas for improvement. By actively seeking and listening to customer feedback, businesses can enhance their products or services, increasing customer satisfaction.
  • Increased Customer Lifetime Value
    Building long-term relationships with customers can significantly increase their lifetime value to your business. Rather than focusing solely on individual transactions, businesses can nurture ongoing relationships, maximizing the overall value of each customer over time.

What is relationship marketing with example

Marketing relationship examples can be observed across various industries and through different strategies. Let’s see what define relationship marketing by using an example of push notifications. 

Push notifications

Push notifications are a valuable tool in marketing relationships. A study conducted by PushEngage revealed that its’ CTR is five to ten times higher than email. Furthermore, according to Invesp’s research, push notifications increase app engagement by 88%. So, what is the recipe for the perfect push notification aimed to win the hearts of returning customers? Here are key elements of what is a relationship marketing with push notifications:
  1. Personalized Greeting: "Hello, John!"
  2. Flash Sale Announcement: "Exciting news! Our exclusive flash sale is happening now. As a valued customer, you get early access."
  3. Discount Details: "Enjoy up to 30% off on selected items. Treat yourself or find the perfect gift for someone special." 
  4. Discount Details: "Enjoy up to 30% off on selected items. Treat yourself or find the perfect gift for someone special."
  5. Limited-Time Offer Reminder: "Hurry! This flash sale is available for the next 24 hours only. Don't miss out on these amazing deals."
  6. VIP Access: "You're a VIP in our community. Shop now to grab your favorite items before they sell out."
  7. Product Recommendations:"Based on your past purchases, we thought you might love these featured items. Check them out now!"
  8. Quick Checkout Option:"Save time! Use one-click checkout for a seamless shopping experience."
  9. Exclusive Promo Code: "Enter code FLASHVIP at checkout for an extra 10% off. Your exclusive VIP code."
  10. Closing Appreciation: "Thank you for being a valued member of our community. Happy shopping!"
While push notifications provide true value for businesses, it’s also important to know other channels. These can be email marketing campaigns, social media engagement, loyalty programs, influencer collaborations, etc. 

Do marketing relationship with NushPush

At NushPush, our approach to relationship marketing goes beyond the conventional. We understand that each customer is unique, and our strategies are tailored to cater to individual preferences. Through timely alerts, personalized recommendations, and updates, we create a dynamic and immediate connection with your audience. This not only enhances customer satisfaction but also fosters a sense of anticipation and excitement around your brand.Apply to NushPush. Don't just reach your audience; connect with them on a whole new level. 


The definition of relationship in marketing revolves around emphasizing customer retention. This strategy lies in maximizing customer satisfaction and loyalty. With the help of what is relation marketing is called, businesses can build a strong, emotional bond that goes beyond a one-time purchase. Apply to NushPush, and we’ll ensure that your brand not only stands out but remains deeply connected with your customers.