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Nashpush vs OneSignal:

Choosing the best performance push provider

Trying to decide between Nashpush and OneSignal for sending push notifications? It's of utmost importance for businesses to choose a push notification provider that aligns seamlessly with their specific needs. Take a closer look at why customers prefer Nashpush over OneSignal to ensure you're making the best choice for your business's engagement strategy.

Many businesses adopt omnichannel customer engagement tools for cost savings, believing they optimize each channel's performance. However, some argue that omnichannel tools often fail to excel in individual channels. This can create a misleading sense of campaign effectiveness and result in missed revenue opportunities compared to single-channel tools. For those seeking maximum value from each source, omnichannel solutions may not be ideal.


Why? Single-channel tools prioritize optimizing a single tool, consistently adding features and improving existing ones. This focus prevents them from overlooking crucial details.


Therefore, the key to selecting the right solution is performance evaluation. To assess this, we've conducted a comprehensive comparative analysis of two popular user engagement solutions, OneSignal and Nashpush, specifically focusing on push notifications.

What's the difference between Nashpush and OneSignal?

Nashpush

Nashpush is a fast and user-friendly self-serve platform for sending Push Notifications that suits businesses of all sizes across various industries, including e-commerce, marketing, media buying, finance, news & media, and more. What sets Nashpush apart is its accessibility and intuitive interface, and it doesn't require extensive development skills. 


With cutting-edge technology and advanced features like segmentation, content pools, scheduling, and data tags, Nashpush enables the creation of personalized, triggered, timely, and attention-grabbing push campaigns that are virtually guaranteed to catch your customers' eye. 


Additionally, its deep analytics feature empowers you to make data-driven decisions for optimizing your campaigns effectively. 


Nashpush delivers unparalleled performance for your push campaigns, resulting in a remarkable revenue increase of 15-20%.


Ideal for: Businesses, marketers, and media buyers focused on increasing their user engagement and revenue through high-impact push campaigns.

OneSignal

OneSignal is a multi-channel self-serve customer engagement solution for Push Notifications, Email, SMS & In-App. It allows developers to incorporate marketing communication into an app, offering a diverse range of messaging capabilities. 


OneSignal is suitable for businesses in the gaming, news & media, e-commerce, mobile, and financial sectors that seek to enhance engagement and foster customer loyalty across various marketing channels.


However, for businesses without a technical team, using the platform may become a significant challenge. 


Ideal for: Fully grown businesses with strong developers and marketing teams capable of effectively utilizing the multi-channel platform.

Feature comparison:

Nashpush vs OneSignal

Note: The details regarding features, pricing, and ratings provided here are valid as of September 2023. For a more in-depth exploration of Nashpush's features, feel free to request a personal demo. For more about Nashpush's plans and limits, please visit the pricing page.
General Overview
Nashpush
OneSignal
Mobile push notifications
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Web push notifications
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Rich media
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API
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Segmentation
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Content pools
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Data tags
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Click URL optimization
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Push sending options
Nashpush
OneSignal
One-time push
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Periodical push
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Event-triggered push
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Analytics
Nashpush
OneSignal
Real time analytics
VIcon
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Subscribers activity full overview
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Content insights - by each push and total
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Direct download (Easy data exports)
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Custom periods of analytics
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All in one place analytics
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Aggregated analytics - you can see numbers for one, multiple or all the data you have
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A wide range of indicators, such as conversions, CTR, revenue etc.
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Performance Comparison
In order to evaluate how well both Nashpush and OneSignal perform in comparison to each other and establish which one stands out, we carried out A/B testing. Two push campaigns with the same messages, traffic sources, and campaign configurations were launched: one via Nashpush, another one - via OneSignal. After running these push campaigns for a month, we accumulated sufficient data to reach a verdict on which platform proves more effective for sending push notifications.
Nashpush
OneSignal
NashpushvsOneSignal
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Visits
19762
19473
1.5 %
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New subscribers
4192
3359
24.8 %
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% Conversion
21
17
23 %
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Active subscribers
2603
2186
19.1 %
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Unsubscribes
1589
1173
35.5 %
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Messages sent
17260268
16589674
4.0 %
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Messages delivered
4172303
2613083
59.7 %
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Unique clicks
1197
1146
4.5 %
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Unique outclicks
696
619
12.4 %
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Conversions
54
36
50 %
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Revenue
181
121
48.9 %
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CTR
40 %
40 %
0 %
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CR
1.6
1.29
24.4 %
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Sent-to-Deliver
24.2
15.8
53.5 %
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Click-to-Unique clicks
0.36
0.41
-13.4 %
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Pricing Comparison

Nashpush
Starter plan: perfect fit for scaling businesses, starting at $9/month (offers 10 databases, 10 campaigns, 10 segments, 10 push pools, 30 days of Analytics & Exports)

+ $3 for 1,000 subscribers
Pro plan: for high-growth teams, starting at $99/month (offers 500 databases, 500 campaigns, 500 segments, 500 subscription windows, 500 push pools, 1 year of Analytics & Exports)

+ $3 for 1,000 subscribers
Enterprise plan:for scaled companies who need total control, support, and advanced functionality (with custom pricing and volume-based discounting)
OneSignal
Growth Plan: for scaling startups, starting at $9/month (with additional cost for push subscribers and volume of in-app, email, & SMS)

+ $3 for 1,000 subscribers
+ $3 for 1,000 impressions for In-App
Professional Plan: for high-growth teams, starting at $99/month (with additional cost for push subscribers and volume of in-app, email, & SMS)

+ $3 for 1,000 subscribers
+ $3 for 1,000 impressions for In-App
Enterprise Plan: for scaled companies who need total control, support, and advanced functionality (with custom pricing and volume-based discounting)

Why opting for Nashpush instead of OneSignal for sending push notifications is a smart choice?

Few clicks set up campaign
Few clicks set up campaign
Fast & simple interface
Fast & simple interface
60% more messages delivered
60% more messages delivered
60% more messages delivered
25% more conversions
50% more revenue
50% more revenue
 Push sending options
Push sending options
Powerful aggregated analytics
Powerful aggregated analytics
No developer skills needed
No developer skills needed

Conclusion

Taking into account the thorough examination of Nashpush and OneSignal's features and performance, especially when it comes to push notifications, we can reach a clear-cut conclusion: If your goal is to achieve the utmost success with your push campaigns, to substantially enhance customer engagement, and, naturally, to boost your revenue, regardless of your business's scale, then Nashpush is the ideal choice! This platform not only delivers impressive results but also liberates you from the complexities of intricate configurations and the requirement for a development team to oversee it. 


What's more, it offers all the essential features at an exceptionally affordable price, enabling you to kickstart highly effective push campaigns and witness immediate outcomes!

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