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Green Monday Marketing Mastery: A Strategic Approach to Holiday Sales

Published: December, 2023
Last updated: : December, 2023
Ho-ho-ho! The holiday season is knocking your door, and jingle-bells, jingle-bells, jingle-bells are truly everywhere, both for you and your customers. We all care about nice presents. However, Black Friday has passed; the same here is Cyber Monday. But have you ever heard about Green Monday? This holiday is also a great opportunity for businesses to boost revenue and make your brand more visible. As a part of our present to you, we want to open the hidden secrets of Green Monday marketing. So sit down, grab a mug of hot chocolate, and dive into the most exciting Green Monday ideas!

What is Green Monday

The first thing you need to know, the name is misleading. Green Monday has nothing to do with ecology but rather with crisp, hundred-dollar bills (something we all want to have and something we eagerly spend for holidays). The word “green” here refers to the color of banknotes and the money the retailer made that day. Green Monday falls on the second Monday in December and is marked by the enormous number of purchases. Few days left to Christmas, emotions are running high, and people’s nerves are on edge. Have I forgotten anybody? Will I have time to grab the last (I promise!), just the last present? Businesses promise if you buy something on Green Monday, you’ll get it before the holidays. And this is possibly the last chance to buy presents before Christmas. What’s more, this day is commonly a day of the most lucrative discounts!

The history of Green Monday

The history of Green Monday dates back to 2007. The term was coined by, an eBay company. The businesses have reailzed that the second Monday of December is just the last day shoppers are able to place an online order that would arrive in time. eBay noticed an increased number of purchases on that particular day and has decided to make it a special holiday. Now that you know what Green Monday is, it’s time to learn more about how you can use it for marketing purposes!

8 fascinating ways to promote Green Monday sale 2023

Dive into the TOP methods to promote Green Monday for your business!
  • Create social promotions
Develop exclusive Green Monday promotions, discounts, or bundle deals to attract shoppers. Highlight limited-time Green Monday deals 2023 to create a sense of urgency and encourage immediate action.
  • Optimize online presence
Ensure your website is mobile-friendly and user-friendly to accommodate the influx of online shoppers. Optimize your Green Monday website to prevent slow loading times that may deter potential customers.
  • Use push notifications
Do not let your clients forget about this valuable holiday. Use push notifications to stay at the forefront of their minds and encourage them to take advantage of your Green Monday deals.
Push notifications are a powerful tool for real-time communication that can drive immediate action. The value of push notifications lies in their ability to deliver timely and personalized messages directly to your customers' devices, ensuring instant visibility. By harnessing the immediacy of push notifications, you not only keep your audience informed about exclusive Green Monday offers but also create a sense of urgency that compels them to act swiftly. Nashpush is a cutting-edge push notification-sending solution. Consider Nushpush to get help with meaningful connections with the audience through the strategic use of push notifications. Every notification is your opportunity to captivate, convert, and cultivate lasting relationships!
  • Leverage social media
Run targeted social media campaigns to promote your Green Monday online shop. Utilize popular hashtags associated with Green Monday to increase visibility.
  • Email marketing
Send out targeted email campaigns to your subscriber list, promoting your Green Monday 2023 deals. Consider creating a sense of exclusivity by offering early access or special discounts to email subscribers.
  • Collaborate with influencers
Partner with influencers who align with your brand to promote Green Monday 2023. Influencers can help expand your reach and add authenticity to your promotions.
  • Retargeting Campaigns
Implement retargeting strategies to re-engage visitors who didn't make a purchase on your site. Use personalized ads to remind potential customers of the Green Monday deals they showed interest in.Wanna to learn more about retargeting? Reach out to our article! (вставить линк)
  • Collaborate with other brands
Explore partnerships with other brands to create joint promotions or cross-promotional campaigns for Green Monday sale 2023. Coordinated efforts can expand your reach and attract a broader audience.

TOP marketing examples of how Green Monday can work

1. Groupon
2. eBay
3. National Geographic


Green Monday is a lucrative opportunity for businesses to boost revenue during the holiday season. Commonly, businesses can employ strategic marketing approaches such as exclusive promotions, optimized online platforms, and push notifications. And to enhance the impact of push notifications, you always can apply to Nashpush, a cutting-edge solution for real-time, personalized communication. Seize the potential of Green Monday, implement the fascinating marketing tactics, and elevate your brand's success this holiday season with Nushpush!